Twenty years applying machine learning to SaaS. Three years deploying AI in production.
We explore novel AI technology and real business problems, measure what actually works, and create from what we learn.
AI Exploration. AI Testing. AI Creation. Everything connected.
We study AI deeply, testing models, analyzing capabilities, understanding AI tools - what works and what doesn't. Our research isn't academic; it's driven by real production challenges.
See our research →We investigate and test AI systems at scale, measuring real performance against real problems. We continuously validate what delivers value in production - and which AI technology you can truly trust.
See our methodology →When off-the-shelf doesn't fit, we architect custom solutions - from novel AI systems to production-grade platforms. We also publish research papers, technology reviews, and analysis on emerging AI capabilities and their real-world applications.
See what we create →From exploration to production. Interesting problems solved.
While most developers are still experimenting with AI, we're deploying production systems that solve real problems. Sometimes that's a startup with a novel idea. Sometimes it's an enterprise with a complex challenge. Budget matters less than the problem.
Most work is under NDA or delivered through partner networks. Our clients and partners get exceptional results. We share approaches and learnings - just not always who we built it for.
Intelligent content generation and management system. Built from real need, deployed across multiple implementations.
AI-powered content performance optimization. Analyzes readability, engagement signals, and SEO to improve content effectiveness. Used by clients including GoToHear.com.
When off-the-shelf doesn't fit, we build what you need. Delivered directly or through partners like ICC.digital.
What we're learning from exploring, testing, and deploying AI in production.
How Agentic AI Could Drastically Change the Monetary Model of the WebThe web’s economy has long depended on humans performing…
Read analysis →Understanding the Importance of Ethical AIAs artificial intelligence (AI) continues to evolve and permeate various aspects of our lives, the…
Read analysis →The Rise of Personalised AI-Driven Content Artificial Intelligence is fundamentally reshaping how organisations create and deliver personalised content. Industries ranging…
Read analysis →AI as a Catalyst for Human Achievement Artificial intelligence has emerged as one of the most transformative forces shaping human…
Read analysis →Why AI Ethics Matters Now As artificial intelligence systems move from research labs into boardrooms, trading floors, and healthcare facilities,…
Read analysis →Can an AI content algorithm replace a human copywriter? AI can certainly assist digital content writers in various ways, but…
Read analysis →We care about AI development, data safety, alignment, safeguarding, and post-processing to filter errors and ensure safe outputs. Safety isn't optional - it's built into everything we do.
This isn't just about technical safety measures. It's about responsible exploration, thoughtful deployment, and building systems that work as intended - safely and reliably.
Secure handling, privacy protection, compliance - ensuring AI systems and sensitive data are appropriately protected.
Post-processing, error detection, and quality assurance across all AI systems and foundation models.
Systems that behave as intended, with outcomes monitored and validated to produce reliable results.
Thinking beyond deployment to identify and mitigate potential long-term risks.
We've been building intelligent data-driven systems for two decades.
But tools are only as good as the operators using them. We study AI deeply, test it constantly, and deploy it where it delivers real value.
We think differently - our background in big data, pattern recognition, and unconventional connections gives us the edge to develop solutions that are safe, scalable, and proven to work in production.
Whether you're a startup with a novel idea or an enterprise with a complex challenge, let's explore what's possible.